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How do you sell a Brandable domain name?


One of the most important first steps for selling is to determining the value of your domain name. Be realistic, is your domain name really worth the range you have established.

I have brokered some amazing sales and can tell you the market does establish a price range for your domain. If you overprice your domain name the perfect buyer will just walk to another option. You may also turn down a top offer, never to see it again.

Value Ranges:

Here are some very rough estimates for branded domain names based on the size of the startup.

Lifestyle Startups – $10 to $500
Small business startups $100 to $10,000
Scalable startups $25,000 to $250,000
Buyable Startups $100,000 to $350,000
Large company startups $100,000 to $1,000,000

Ways to sell your domain :

First it is important to understand the general ways to sell your domain. Different ways of selling your domain name will attract different customers who will value your domain much differently. Depending upon your needs each of these methods will have a different appeal.

The higher the return on investment the higher the value that is placed on the domain.

Auctions:

Domain Auctions will typically attract the wholesale or domain investor that is looking to buy and flip the domain for a profit. Here are some of the best Market Place where your can List your domain in Auction.


  1. Sedo
  2. Brandpa
  3. Undeveloped


Broker:

Using domain broker will ensure your domain is marketed to end user companies.

Waiting for a buyer to reach out to you:

Another strategy is to just wait for a buyer to find your domain and make an offer. This can produce some of the highest sales for a domain name. Don’t be mislead though, most of the people inquiring are kicking tires or investors looking for a great deal on your dime.

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